Stacy Adams FW26 Creative Direction
This season's creative direction was Fashion is Art.
Pairing luxurious textures, dramatic compositions, and painterly backdrops.
Rather than using static imagery for the backdrops, I used Adobe Firefly to animate the painted environments, introducing subtle movement and transforming the still backdrops into atmospheric videos and cinemagraphs. The result was a visual direction that blurred the line between fashion editorial, fine art, and moving image, creating an immersive FW26 world where fashion itself becomes the artwork.
Pairing luxurious textures, dramatic compositions, and painterly backdrops.
Rather than using static imagery for the backdrops, I used Adobe Firefly to animate the painted environments, introducing subtle movement and transforming the still backdrops into atmospheric videos and cinemagraphs. The result was a visual direction that blurred the line between fashion editorial, fine art, and moving image, creating an immersive FW26 world where fashion itself becomes the artwork.
Creative Direction + Set Design: Melissa Jarosz
Photography: Kevin Netz
Videography: Cody LaPlant
Production: Jessica Bitter
On-Site Set Designer: Liz Maule
Stylist: Maggie Jarecki
Hair/Makeup: Neda Stevic
